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P.B., a 5 7 male, aged 65, has struggled with his weight since middle school

Injectables may remain preferred for patients needing maximum weight reduction

In a recent survey of 50 physicians conducted by strategic advisory firm DNB Markets and Back Bay Life Science Advisors, 94% of doctors ranked the benefit-safety profile as one of the most important factors in prescribing a weight loss medication

It is reshaping pharmaceutical marketing, physician education, payer engagement, and digital media investment strategies across the healthcare industry